3D Visualisation Techniques Creating beautiful images that realise your ideas

Virtual Lighting

There are many ways to light a virtual 3D scene, from studio environments to exterior physical sky setups. How a scene is lit is a major determining factor in the end result and look at any visualisation process.  During my years as a 3D designer I have covered a broad spectrum of sectors and lighting requirements, as a result I have developed a broad array of options when choosing the right 3D visualisation technique to showcase a product or model in its best light. Even building custom rigs with variable controls that allow for optimal fine tuning across the entire scene.

Physical Based GI (Global Illumination), Vray, PBR and Keyshot Rendering

Bringing images to life all culminates with the render process. Here at RenFitch  we have extensive experience in a variety of 3D visualisation techniques. From Cinema 4Ds standard advanced renderer through to Vray. A personal preference for stunning results is definitely the Vray system as this offers great tools to utilise whilst optimising the render in order to find the best balance between quality and time.

Compositing visual with real

Once a model is finished with textures and all its materials, another 3D visualisation techniques becomes available to visualise and show a model or product or building in a real world scenario whether thats a point of sale fixture with products and graphical content or a coffee machine. Using any image supplied it is possible to composite the 3D model into a photograph, ensuring it is to scale and correctly lit.

This gives you the ultimate impression of how your object will look and fit in to its environment. I do this regularly for property visualisation and in various retail situations and is very popular in showing how a brand can expect there fixtures to fit in to a retail environment.

Multipass Rendering

It is common practise during any 3D visualisation project to use a technique of multipass rendering in order to capture the separate layers of the final render. Isolating key aspects of a shot such as shadows and ambient occlusion and material types to aid in post production is normal everyday practise.  Of course in many circumstances it is crucial to capture multiple object buffers to isolate certain aspects of the scene either for compositing into photos or colour changes and retouching during the post edit.

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